Primal Tub

We build the most reliable, high-performance ice baths on the market.

Why? Primal Ice was born out of necessity.

In 2021, we experienced the performance benefits of cold exposure firsthand when our founder installed his first water chiller. It instantly became a non-negotiable part of our daily routine.

The problem? Every unit we tried—cheap or top-of-the-line—kept breaking. (Still true in today’s market.)

So we partnered with world-class engineers to build complete systems optimized for performance, reliability, and functionality.

From day one, we’ve only sold what we’d use ourselves—and our standards are high. Before launching any product, we spend months obsessing over every detail until it’s flawless. Only then do we offer it to our customers.

This isn’t about chasing a trend—cold exposure is an undeniable primer.

Every staff member starts the day with an ice bath. Nothing is separate. High performance is non-negotiable.

Today, over 30,000 people across Australia and the USA use Primal Ice—including some of the world’s top athletes.

We back our gear with a full 2-year warranty—and it doesn’t stop there.

With lifetime support, if anything goes wrong, we’ve got your back.

Our service centres in California and Texas, plus a nationwide repair network, ensure fast, hassle-free help—repairs, replacements, or anything in between.

Support is available 7 days a week via email, phone, or FaceTime.

When you buy from us, you’re not just buying a product. You’re investing in a performance tool—and we stand behind it 100%.

Yes—our ice baths and chillers are IPX4 or IPX5 rated, engineered to be water- and weather-resistant.

Standard precautions should still be taken with any exposed electrical components. We recommend covering your chiller in extreme weather.

Our chillers are the most powerful, reliable, and efficient on the market.
Average cost: Around $0.50/day, based on hitting the lowest temp.

Daily cooling time:

•  XPRO: 8–12 hours
•  PERFORMANCE: 3–4 hours
• ICE: 2–4 hours

All models feature mobile app control - activate only when needed to cut power use.

Once your set temperature is hit, the system shifts to standby and only reactivates when it drifts ±2°C (4°F).

We use the highest-density insulation for all our baths. Reducing the load on the chiller, keeping your water cold and your power bill low.

The internal filter simply needs a weekly rinse—no replacement required. The 20-micron external filter (included with the Performance chiller, optional for XPRO) should be replaced every 4–8 weeks, depending on usage.

XPRO Chiller

A supercharged 0.3 hp unit that outperforms our old 0.6 hp after R&D to optimize watt output and efficient flow rate.

Cold-only. Reliable. Solid entry-level option.

• Time to lowest temp: 8–12 hours
• Best run on maintenance mode: once target temp is hit, it idles within ±2°C (4°F), then restarts—just like a fridge.

Performance Chiller

1 hp. For those who want faster cooling and heating.

•  Time to lowest or max temp: 3–4 hours
•  3-stage filtration system with ozone—built for high performers.

ICE Chiller

2 hp. Our flagship. Fastest cooling to 0°C (32°F), heating to 45°C (113°F).

• 4-stage filtration with ozone
• Built through rigorous R&D to be the most powerful, efficient, and reliable chiller on the market.